Think Different.
Samsung LogoThink different

We turned an iPhone flop into a flippin success.

Watch the film.

A 6 second video that earned over 2 years of view time.

Samsung Instagram

And the results were different too...

3 years of

viewing

time

$0

media

spend

30 million

organic

reach

CNN Logo

"iPhone 16 pre-sales
down by 12%"

Mashable Logo

"Samsung takes aim at
Apple; where's that
foldable iPhone?"

Yahoo Logo

"Samsung hijacks Apple's
iconic slogan in shady ad."

Tech Radar Logo

"Samsung roasts Apple's
lack of foldable innovation."

Apple Insider Logo

"Samsung mocks Apple
over lack of new designs
for iPhone."

MSN Logo

"Samsung now leads the
global mobile market"

Think different
Think different